When infidelity hit Tiger Woods two years ago, sponsors couldn't run away faster from the once endorsement king. He lost Gatorade, Gillette, Tag Heuer, Buick and Accenture, and the only thing we've seen Tiger pushing lately besides Nike is a Japanese pain rub, but that's all changed with the latest announcement that Rolex is back with Tiger after parting ways in 2002, a partnership that started in 1997 when Woods turned professional.