Many have requested an official response in regards to the recent set of pranks carried out by 12 contributors. For those of you who may have missed it, or aren't sure what happened, here's a brief breakdown.
The "joke": 12 of Newsvine's most popular contributors carried out a prank, by assuming each others' accounts for a few hours to write outrageous articles in each others' names.
The result: Many Newsvine users were duped by the articles and there is a general backlash against those who carried out the prank. A smaller group is currently defending the 12 and saying that all of this was carried out in good humor. At present, the backlash against the 12 has actually caused more of a ruckus than did the prank articles themselves, by dominating the Newsvine front page.
Here are my initial responses to the prank and ensuing backlash:
The thing that goes through my head is wondering what must've gone through a new user's head when they arrived on our doorstep today to read some of those articles by some of our most prominent contributors.
You all know that I enjoy the humor of Newsvine as much as the next person does. The problem is, that humor belongs in certain places and not others. I would have no problem with today's shenanigans at all if the articles were posted to a specific group and not to all of Newsvine. That way, the readers of that material would at least have some context, and not question what our definition of "news" is.
The same thing goes for other content around the Vine, not just today's joke (I don't want to unfairly single any group out).
The reason I've been absent for the past week is because I have been spending nearly every day in the msnbc newsroom, championing our cause and convincing the editors there that average citizens like you really do have a legitimate place in the news reporting process, and that intentional misrepresentation is at a very low level among highly active participants because of our user reputation system and the fact that you all have so much invested in your columns.
I'm not trying to scold anyone. I'm just putting this in context. What do *you* want Newsvine to be?
A Newsvine User: So, the sources aren't "trustworthy". Media isn't.That's the whole point, we're supposed to be putting forth an honest effort to add balance to an equation that has long been dominated by established media. If the door is now open a crack, I'd like to lead with our best foot forward and show the world that people like you and me can and should be trusted alongside the MSM.
One advantage that we enjoy as amateurs, is that we don't have to be serious all the time, we can experiment, we can be forgiven more easily when we make honest mistakes. All I'm saying is that there's an art to telling a joke, and there's a huge effort being made by many of us (most if not all of the joke's participants included) to push forward a very serious and noble cause.
These two efforts do not have to exist in conflict, but it takes smarts to ensure that. Smarts that I know all of you have in spades.
You are right that we have all learned something from today; I agree with you.
I have talked to several of the 12 pranksters by phone. The general message I got from them was that they did not anticipate the level of fallout there would be from the pranks, nor did some of them realize that the articles produced by the prank would be so extreme. At the same time - and I tend to agree with this - they state that we have all learned something from this.
I have been holding my breath, to see if anyone at msnbc.com would contact me about this. Just now, someone did. The entertainment editor who I've been working with in relation to the Entertainment Gateway emailed me and asked me about one of the backlash articles. When I provided context, her response was [paraphrasing], "did I link to any of those articles?", and then "do we have to worry about this in the future?"
From my point of view, our credibility has indeed been eroded and there now exists a fracture in the trust developed between at least one editor and the group of users who have been producing content that she has been linking to. How bad is the impact? I don't know. Will I hear more about this from people at msnbc.com? Almost assuredly.
Just so all of you know, the Entertainment Gateway >> MSNBC Entertainment Section has been the best and most consistent example thus far of collaboration between the two sites, and I've been using it as a model for other editorial teams - to show them how quickly and easily we can set up a system whereby top notch, relevant Newsvine content is delivered to a much larger audience via msnbc.com. The editor who contacted me has been championing our cause internally. As you can expect, many of the questions I field on a regular basis from editors is whether or not UGC can be trusted, how to safeguard against intentional misrepresentation, what the vetting process is, etc.
This whole series has answered, or at least brought to light, some of the issues surrounding the editors' concerns. I would now say to them that the majority of UGC can be trusted, but that all of it should be taken as what it is... content generated by users - not professionals or employees. As far as what the vetting process is and safeguards, I think it is obvious from the landslide of fallout and backlash - if something does slip through, it doesn't take long for the community to get on top of it, very publicly.
I am not here to reprimand those who carried out the prank. I am here to communicate to the Newsvine community what the effect has been on initiatives we have been working on internally. I will explain those effects in greater detail in the comment thread and as I learn more from others.
One last note, if you're writing an article about the pranks, please do not publish it to all of Newsvine (publish it to your column and/or the relevant group(s)) - we'll find it via watchlists and trackers. This is a meta issue that is currently dominating the site, when it should be more of a family discussion.



